As we wrap up Shift7’s first quarter of trading and bring the calendar year to a close, we have taken a moment to look back on what an incredible start it has been. Launching a new business is always a leap of faith, but thanks to our founding clients, partners, friends and family, this first chapter has been remarkable, energising and, above all, great fun. A High-Energy First Quarter From day one, the pace has been full on. We have hit the ground running with exciting PR ca

One of the biggest questions we’ve heard from businesses has been: what’s the real ROI on PR? It’s the million-pound question that’s been floating around boardrooms for years. How do you connect communications activity to the sales journey and the pipeline? The honest answer is that it’s still one of the hardest things to measure. But when our senior team, with decades of experience in both PR and sales, came together, we realised there was a better way to look at it. What if

Starting a new business is a bit like deciding to run a marathon because you once enjoyed a brisk walk. You know it’ll be a challenge, but there’s a part of you that thinks ,  how hard can it be?   Having spent years on the leadership team of successful PR agencies and most recently leading one, I thought I knew the ropes when it came to setting up a communications agency from scratch. Win the clients - check. Build the plan - check. Deliver results early on - double check. I